Who is behind,
BluNOVA
BluNOVA is the data consolidation, insights, and decisioning arm of the Blu Label Unlimited Group (BLU), a company founded by Mark and Brett Levy in 2001 with a vision to tackle inequality of opportunity by enabling all South Africans to interact and transact financially on an equal footing. Driven by this passion, BLU has become a leading innovator and distributor of mobile fintech products and services.
We have the power of one of South Africa's biggest Telco and Fintech Innovators behind us.
BluNOVA is not just another Data Science Hotshop...
Our data asset is the envy of the industry and, when combined with your data, leads to richer insights and greater returns
Through our decisioning expertise and cloud partnerships, BluNOVA can help not only with once off campaigns but with fully automated transaction platforms that engage both efficiently and flexibly with your targeted market.
All this while remaining fully compliant with legislation.
3 reasons why BluNOVA is a leader
in the Big Data space
Best in class Market reach
Rich, actionable, growth insights from data
Automated Decision Services
Meet our Executive Team
Gavin Reuben
CEO - BluAdvance | CIO - BluNOVA
As an analytical thinker with extensive management experience, Gavin has always been at the forefront of formulating, and executing product strategies to drive a competitive advantage with a specific interest in Innovation and Technology. Within BluNOVA, Gavin’s work has been focused on cutting edge innovations in credit: leveraging the wealth of alternative data available from the Blue Label Group to extend financial services to the traditionally unbanked population within the South African market.
Karen Maritz
Head of Data Science : Credit
With an innovative, passionate personality, Karen has become a credit scoring expert. Establishing the Analytics department at one of the major credit bureau in South Africa has given her unique insight into bureau data and consumer behaviour. Coupled with the fact that she has worked in credit in both personal finance and retail, she has a solid, hands-on understanding of credit, consumer behaviour and statistical modelling. She obtained her M.Sc in Business Mathematics and Informatics in 2004 and has a passion for learning and experimenting with new types of data and models. Within BluNOVA, she heads up the Data Science team. The team aims to deliver solutions taking raw, disjointed data to a level where insights may be gained and actions taken to improve customer contact ability, risk, take-up and a host of other factors.